Top 5 Hypercasual Games on iOS in Europe in Q4 2021

During the fourth quarter of 2021, the top hypercasual games on the iOS platform in Europe displayed varying performance metrics in terms of weekly downloads, revenue, and active users. Here’s a closer look at the key trends for each game.

Magic Slime: Antistress & ASMR from Finger Art Games saw a consistent decline in weekly revenue, starting at approximately $20.3K in late September and decreasing to around $15.3K by the end of December. Weekly downloads for this game fluctuated, with a low of 263 in early November and a peak of 586 in the week before Christmas. The number of weekly active users also experienced a downward trend, from 24.5K in late September to 19.4K at the end of the quarter.

Bus Simulator : Ultimate by Zuuks Games experienced a significant increase in weekly downloads, starting at around 58.6K in late September and peaking at over 101K in the last week of December. The weekly revenue reflected a similar pattern, ending the quarter at approximately $18.2K. Weekly active users showed fluctuations but generally remained strong, starting at 348.7K and ending the quarter at 402.6K.

Athletics Mania: Track & Field from POWERPLAY MANAGER, s.r.o. saw varied weekly revenue, peaking at around $15K in mid-October and dropping to $7.5K by the end of December. Weekly downloads experienced a spike in mid-October at 6.5K but otherwise remained relatively low, with a decrease to around 1.6K by late December. The weekly active users followed a similar downward trend, starting at 18.5K and ending at 13.5K.

Makeup Artist: Makeup Games by Beauty salon Studio maintained a fairly stable weekly revenue in the earlier part of the quarter, with figures around $11.5K to $14.3K, but saw a sharp decline to approximately $1.5K in December. Weekly downloads were strong initially, peaking at 70.3K in late October, but dropped to just under 300 by the end of December. The weekly active users also saw a decline, from 141.6K at the start of the quarter to 53.6K by the end.

Lastly, Baby coloring book for kids 2+ by Bimi Boo Kids Learning Games for Toddlers FZ LLC demonstrated a steady increase in weekly revenue, starting at approximately $5.8K in late September and reaching about $9K by the end of December. Weekly downloads also increased steadily, peaking at 15.4K in the final week of December. The number of weekly active users showed a similar upward trend, starting at 14.8K and rising to 22.8K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.